Six Tips on Designing Your Own Logo

Logo design begins with a great idea and requires creativity and skill to bring it to life. Thought and planning are important, too. Keep the following things in mind during the planning and execution.

Great Concept

Start by thinking about your company’s goals and then visualizing possible themes. For example, a security company would want to convey trust, strength and reliability. With forethought, research and planning, an appropriate symbol that instantly identifies the company and communicates the product or service will emerge. A solid concept is vital to a successful design and should always be the priority.

New Trends

Be aware of trends in the world of design so that you can stay fresh and innovate.

Compatibility


A logo should be versatile in its uses but strong enough to serve as the cornerstone of your corporate identity. This means it must be compatible with a wide variety of formats and processes while maintaining its own integrity. The logo should work on business cards, pens and large billboards, but also look fabulous on websites and other pixel-based media. Test your logo at a monitor resolution of 72 pixels per inch, at about an inch wide, to see whether problems pop up.

Appropriate Color

Never underestimate the power of color. Experiment with various combinations. The colors need to be appropriate to your marketing strategy and business. For example, using red for a dentist’s office would be a bad idea because it represents blood and danger. Instead, choose a professional calming color like blue.

Typeface



The most important part of the logo is the text; the company name must make the right impact on the target audience. Do research to avoid potential copyright and trademark issues; make sure the logo is not being used by another company (a quick Internet search will help you figure it out).

Just remember, Great logos are:
1.Comprehensible,
2.Memorable,
3.Effective in both color and grayscale,
4.Versatile in use (i.e. they work at whatever size),
5.Relevant (to the industry).