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Do you want a logo?

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Sunday, March 25, 2012

Should I Hire a Professional?

Platforms that equip you to design your own logo are available. Apparently all you need is software, creativity and motivation. It seems simple, but is it? Not according to me.

A professional designer has the expertise and skill needed to represent your business in a unique and original way. A professional will conduct market research, analyze the market and then create the logo—and it will be something you couldn’t make on your own with any kind of software.

A professional designer will be objective, whereas you might be emotionally attached to the company’s history and goals. That passion could jeopardize the result. A third party won’t get personally caught up in it.

A good website is like a presentable office for an online business: you can’t succeed without one. And an effective brand eventually wins the trust of the market: don’t compromise yours.


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